What Is an IVR?
In simple words, an IVR is an automated voice system which helps in making customer segmentation and
call routing easier. It enables customers to choose options through the keypad of their phone or
via voice input. It is widely used in help centres and has also found use in scenarios such as
customer feedback, surveys and self-service information.
For example, in a hotel booking system, the IVR may first ask the caller to select their preferred
language. After that, it can identify whether the caller is an existing customer or a new enquiry.
If the customer’s query can be handled automatically—such as checking or cancelling a booking—the
IVR can manage it without involving a human agent. If the caller wishes to speak to support, they
are connected to the right agent based on priority, department or skill.
At Meta IT Services, we design IVR flows that are simple, logical and user-friendly, ensuring that
your callers get quick resolutions instead of confusion or long wait times.